Identify business needs
Understand what your agency's business objectives are so you can align your content strategy.
Why align with business needs
The key to creating a successful content strategy is to align to your agency. All agencies have a corporate plan that should include a vision, mission and goals. Aim for your content strategy to achieve these.
You'll hear a wide range of business objectives. Know what you're looking for before you begin.
You'll need to look at documents, run workshops and speak to different business areas
Get senior executives to sign off your business needs
Content strategy output
What you'll get
An agreed understanding of business objectives
What to do
Add to Part 2: Business goals, in the Content Strategy Template
← Do before: Start a content strategy
Where to begin phase
Do next: Define user content needs →
Research and analyse phase
L&D Groups
L&D Categories
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