Start a content strategy
To start a content strategy, you will need to involve senior executives and persuade them to give you the go-ahead.
Why a content strategy
Your content strategy should govern all content created by your agency.
It will:
- define a process and a structure for content that meets your user needs
- align your people and processes to the agency goals
- enable you to manage content in an efficient and cost-effective manner
- help you maintain, improve and remove content
Recommended approach
Set up early and regular engagement to ensure continuous buy-in
Articulate a clear problem to help you argue the value of a content strategy
Be clear about what you are pitching and set a high-level goal.
Content strategy output
What you'll get
- Endorsement of your content strategy
- The go-ahead to start
What to do
Add to Part 1: The problem, in the Content Strategy Template
← Do before: Understand your content ecosystem
Where to begin phase
Do next: Identify business needs →
Research and analyse phase
L&D Groups
L&D Categories
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