Set goals and measure success
Why use goals and success measures
A content strategy aims to deliver improved content to businesses and people. It is important to set goals and measure the output of your strategy so it can continue to improve.
Learn to set goals, measure and report
Learn how to set goals, objectives, KPIs and measure content success.
Select the right goals and objectives to measure success. Then use the right metrics and key performance indicators to track progress.
Use online platforms and software to measure your content with metrics.
Document your findings, visualise your data, track your performance and build it into a report. Then communicate it to the right people.
Content strategy output
What you'll get
- Content strategy goals
- Agreed measures of success
What to do
Add to Part 6: Success measures, in the Content Strategy Template
Research and analyse phase
Do next: Set up your governance →
Develop your strategy phase
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