Set up your governance
Set up a content governance model to align with the goals of your content strategy. Be clear about quality standards, who owns the content and who does what.
Why govern content
When you govern content:
- you bring together the right people, expertise and accountability. Everyone works to improve your agency’s service to the public.
- you report on agreed measures of success. This helps to build trust and get buy in. It also helps deliver on the goals of your content strategy.
Start by understanding your agency’s content maturity level. Align it with an improved content governance model.
Steps to govern content
Start by recognising your agency's content maturity level, to know how you can progress and improve it.
Work towards a content governance model that will improve content and get better outcomes.
Decide who owns content and who is accountable for it, according to the expertise available.
Empower your agency to be consistent, to know what to do and what not to do.
Content strategy output
What you'll get
- An agreed governance model
- A signed off content production workflow
What to do
Add to Part 7: Content governance, in the Content Strategy Template
← Do before: Set up goals and measure success
Develop your strategy phase
Clean up phase
L&D Groups
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