Content Strategy Guide
A content strategy sets the foundation for the creation, structure and governance of content. You should apply a content strategy when building new services or redesigning content, or for big changes such as machinery-of-government updates.
Where to begin
Identify and communicate the initial problem so you can get buy-in for your content strategy
Know what channels you have and how they're connected
You will need to involve senior executives to persuade them to approve your strategy.
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