Content Strategy Guide
A content strategy sets the foundation for the creation, structure and governance of content. You should apply a content strategy when building new services or redesigning content, or for big changes such as machinery-of-government updates.
Where to begin
Identify and communicate the initial problem so you can get buy-in for your content strategy
Know what channels you have and how they're connected
You will need to involve senior executives to persuade them to approve your strategy.
Research and analyse
Before you begin to create a strategy, you need to understand your content, users and business.
Know what your agency's business objectives are so you can align your content strategy.
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