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109 results(s) found, displaying 1 to 10Work towards a content governance model that will improve content and get better outcomes.
Decide who owns content and who is accountable for it, according to the expertise available.
Use this activity to explore the content tasks in each stage of the content lifecycle. Then match the skills you need to execute those tasks in your agency.
Empower your agency to be consistent, to know what to do and what not to do.
Use this to gain a joint understanding of your agency's vision, mission and goals.
Get senior executives to sign off your business needs
Knowing your users and their needs is the starting point for any product or service
How to plan for research, adapt your methods, recruit and interview, and analyse what you learn
Content audits often involve a lot of negotiation and value judgments. Throughout the audit you'll need to work hard to maintain good relationships.
One of the first questions you will need to answer when pitching a project to audit content, is what the return on investment will be.