Manage urgent content requests
Urgent content requests happen in all agencies. In the rush to publish, the quality of content is often overlooked.
Approach to urgent requests
Plan for and communicate what you need to check and how to go about it when you receive an urgent request.
At a minimum, there are some fast and easy checks you can do so your content can be in a good state when published.
In many case, content is important but necessarily deadline driven. Negotiation and clear processes are key to improving outputs.
Tips to help your agency be ready for urgent requests include building relationships, planning and communicating expectations.
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