Define user content needs
Why define user content needs
The better you understand your users, the more likely you will build a channel or service that works for them.
Spend time to understand what users want and need to inform the creation and structure of your content.
How to define user content needs
Knowing your users and their needs is the starting point for any product or service
How to plan for research, adapt your methods, recruit and interview, and analyse what you learn
Use the right documents to build your understanding of the user and communicate what you know.
Content strategy output
What you'll get
- User profile
- Journey map
- User stories
What to do
Add to Part 3: User research, in the Content Strategy Template
← Do before: Identify business needs
Research and analyse phase
Research and analyse phase
L&D Groups
L&D Categories
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