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411 result(s) found, displaying 21 to 30Use methods such as card sorting and scenario testing to map and validate your information architecture labels as you go.
Understand the definitions, acronyms and concepts used in SEO before you apply methods and techniques.
Use this to gain a joint understanding of your agency's vision, mission and goals.
Get senior executives to sign off your business needs
Knowing your users and their needs is the starting point for any product or service
How to plan for research, adapt your methods, recruit and interview, and analyse what you learn
Content audits often involve a lot of negotiation and value judgments. Throughout the audit you'll need to work hard to maintain good relationships.
To plan your content audit, focus on the extent each website or application is still fulfilling its purpose
Design a bespoke workflow for sign-off. Run a workshop to discover where to remove current bottlenecks or ensure quality checks. This will help to progress your content maturity.
Select the right goals and objectives to measure success. Then use the right metrics and key performance indicators to track progress.