Improve your IA
Use your information architecture (IA) to help users know where they are on a website, or where to go to find what they need.
Why improve your IA?
You may need to improve or change the structure of your existing website, or create a new one from scratch:
- to introduce a new service
- when there is a Machinery of Government change
- to accommodate a change in user needs
- when external factors impact, such as industry changes
- to standardise your content
- in response to new governance over your existing website
Review content analytics, research other websites, engage with users and stakeholders.
Plan your information architecture's taxonomy, group your content and visualise and map your IA.
Use methods such as card sorting and scenario testing to map and validate your information architecture labels as you go.
Test and improve your information architecture with users at each stage of development
Map content to your new information architecture. This shows where content will sit, plus any content gaps you may have.
Things to think about when you're developing your information architecture.
Content strategy output
What you'll get
- Clear website structure
- Content that is easy to find
- Pages that are easy to navigate
What to do
Add to Part 9 in the Content Strategy Template
Clean up phase
Do next: Define your SEO strategy →
Set the foundations
L&D Groups
L&D Categories
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