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111 results(s) found, displaying 11 to 20Content audits often involve a lot of negotiation and value judgments. Throughout the audit you'll need to work hard to maintain good relationships.
One of the first questions you will need to answer when pitching a project to audit content, is what the return on investment will be.
To plan your content audit, focus on the extent each website or application is still fulfilling its purpose
Use online platforms and software to measure your content with metrics.
Design a bespoke workflow for sign-off. Run a workshop to discover where to remove current bottlenecks or ensure quality checks. This will help to progress your content maturity.
Select the right goals and objectives to measure success. Then use the right metrics and key performance indicators to track progress.
Analyse and evaluate your content for accuracy, relevance, quality and performance. This helps to make decisions based on evidence.
You'll need to report your findings to get stakeholder support to action your findings and improve your content.
Start by recognising your agency's content maturity level, to know how you can progress and improve it.
Document your findings, visualise your data, track your performance and build it into a report. Then communicate it to the right people.