MasterCraft Series - AI and Trust: Information, Misinformation and Disinformation

Date

30 Jun 2026

Duration

One 60-minute face-to-screen session. 1:00PM - 2:00PM (AEST)

Event type

Events

Location

Australia wide (Virtual)

Max Capacity

150 seats

Generative AI is rapidly reshaping how information is produced and consumed, leaving citizens systematically vulnerable to misinformation. The risk is further audience fragmentation and a weakening social cohesion. Concern about misinformation is particularly high in Australia, where the rapid deployment of artificial intelligence (AI) is accelerating the scale, speed, and sophistication of misinformation.

Misinformation flourishes when there is high demand for information but insufficient verified evidence. A robust and sustainable news and information ecosystem is therefore a critical line of defence. Targeted investment in media literacy is necessary to strengthen public resilience. However, both are under considerable pressure. The news industry is fragmented, under-resourced, and struggling to adapt to a high-choice, platform-dominated environment in which advertising revenue and audience attention have shifted to digital platforms. Audiences are losing trust in mainstream news, turning away from it and seeking alternative sources such as influencers, social media and AI chatbots.

Drawing on leading research, this event* will outline 3 priority policy responses to address misinformation: strengthening platform regulation, rebuilding the integrity and capacity of the news ecosystem, and equipping citizens with the media literacy skills required to navigate an increasingly complex information environment.

*Please note this event will be recorded. You can view this video and other MasterCraft Series events here.

Presenter

Professor Sora Park

Professor Sora Park is the Director of the News & Media Research Centre and an ICA Fellow. Her research focuses on digital media users, media markets and media policy, with a special focus on digital and social exclusion and the impact of technology on the distribution of opportunities and privileges in society. She is the project lead of the annual Digital News Report: Australia.

Facilitator

David Pembroke

David Pembroke is the Founder and CEO of contentgroup, a public sector communications company and an Adjunct Professor at the University of Canberra School of Art and Design. He is a former ABC Radio current affairs reporter in the Federal Parliamentary Press Gallery, a founding member of the ACT Brumbies and the host of the public sector podcast Work with Purpose. contentgroup works exclusively with the public sector and promotes its thought leadership through the GovComms podcast and Institute. He is an expert in public sector communication.

Participant benefits

Access to world leading research.
Insights into actions that can be taken to address misinformation and disinformation.
Insights into how to navigate an increasingly complex information ecosystem.

Suitable for

All Staff

Category and User level

This learning experience aligns with the Working in Government Craft at the Foundation level.

Price

Free of charge.

Additional Information

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