Essential content elements
Key content elements are clear summaries, plain language, active voice, current context, easy navigation, progress tracking, transparent completion criteria, and relevant warnings. These features make learning efficient, accessible, and ensure learners understand objectives, importance, and how to complete the material.
Active voice clearly shows who is doing what. The subject of the sentence performs the action (for example, “You submit the assessment” rather than “The assessment is submitted”).
A content strategy sets the foundation for the creation, structure and governance of content. You should apply a content strategy when building new services or redesigning web content, or for big changes such as machinery-of-government updates.
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