Industry Engagement and Market Research
Industry engagement includes gathering relevant business quantitative and qualitative intelligence to support procurement planning and decision making. This includes market estimation, analysis, and assessment through early and ongoing engagement with potential suppliers, including requesting industry feedback before request documentation is finalised.
This course provides strategies and techniques to conduct market research and manage industry engagement whilst maintaining fairness and integrity. Learn to engage across all four phases of the procurement lifecycle.
This learning experience is provided by the Department of Finance.
Participant benefits
- Describe the importance of industry engagement and market research.
- Discuss when and how to engage with industry.
- Describe external factors and general market conditions that impact procurement activities.
- Outline strategies and techniques to successfully engage with suppliers.
- Outline probity and documentation requirements.
Suitable for
All staff. This course will benefit officials undertaking, or expecting to undertake, procurement activities, whether regularly or on an ad hoc basis.
Considerations
- The following knowledge is assumed for participants undertaking this course. Procurement and contract management basics: Foundational knowledge of procurement legislation and policy, the procurement lifecycle, value for money, and contract management. This could be through the Procurement Basics and Contract Management Basics courses or through prior training or experience.
Key topics
- Introduction to industry engagement and market research.
- Market research benefits, information sources, and planning.
- Types of market research and methods for conducting market research.
- Market research when using a panel and conducting limited tender procurement.
- External factors that influence procurement activities.
- Industry engagement through the procurement lifecycle.
- Probity and records management requirements.
Category and User Level
This learning experience is part of the Commonwealth Procurement and Contract Management Training program and aligns with the Implementation & Services Craft at the Practitioner level.
Price
Free of charge.