Content Strategy Guide - APS Professions

Content strategy: a foundation for effective content

A content strategy establishes the foundation for content creation, structure and governance. Apply a content strategy when building new services or redesigning content, or for significant changes such as machinery-of-government updates.

In today's digital landscape, effective content creation and management is critical. A well-crafted content strategy is the cornerstone for successful communication, user engagement and organisational growth.

This guide provides a roadmap for professionals seeking to develop, implement and maintain a content strategy that aligns with business objectives and meets user needs. From identifying initial problems to setting up governance models, this guide covers all aspects of content strategy development. It emphasises understanding your content ecosystem, conducting thorough research and analysis, and defining clear goals and success metrics.

Whether you're building new services, redesigning existing content or adapting to significant organisational changes, this resource provides insights and practical steps to ensure your content strategy is effective, user-centred and adaptable to evolving business needs.

This learning experience has been provided by the Digital Profession.

Participant benefits

• Establish a solid foundation for your content creation, structure, and governance with a well-crafted content strategy.
• Develop, implement, and maintain a content strategy that aligns with your business objectives and meets user needs using this comprehensive guide.
• Ensure your content strategy remains effective, user-centered, and adaptable to evolving business needs, whether you're building new services or redesigning existing content.

Suitable for 

All staff

Category and User Level 

This resource aligns with the Digital Profession at the Foundation level.